Norma Sierra

Founded in 2011, KNOCK YOUR WEAR is the physical manifestation of Norma Sierra's lifelong obsession with the transformative power of dress. Based in Sydney but operating globally, Norma has spent over 14 years dismantling the ego of the fashion industry to focus on what truly matters: the relationship between the person and the garment. Her experience across personal styling, wardrobe curation, image consulting, editorial styling, and retail has shaped an approach that is both strategic and deeply personal. With a background spanning Australia and Latin America, Norma has worked with fashion brands, public figures, professionals, creatives, and everyday individuals looking to elevate their image and simplify their wardrobes. Through personalized styling services, she helps clients discover a wardrobe that reflects their personality, lifestyle, and ambitions. Norma holds a Bachelor in Fashion Business Design and a Master in Media, Marketing & Creative Communication, combining creative expertise with a strategic understanding of personal branding and visual identity.